Marketing Strategy Reinvented: "Growth Hacking" (Applying Agile Principles to Growth)
Sean Ellis coined the term 'Growth Hacking' in 2010 to describe a fast, iterative way to market and test products/services to drive accelerated growth. This video is an introduction to the founding principles of successful growth hacking, many of which have been taken from Agile software development.
Aligning Strategy, Innovation and Portfolios in a Changing World
Our profession is getting better at delivering change, new initiatives and targeted outcomes. But the world which we are delivering into is also changing constantly, adding uncertainty and risk. This article shares powerful methodologies for succeeding in a VUCA world